I bought it because of the ingredients, rather than the name of the product or brand name. It just has good stuff in it. So I went with it. I use soil, it is for a living medium. I don't use coco, though I thought about giving it a go at one point. I think they either removed the molasses or lessened so it can be used in coco, and something about frothing up in some hydro systems. I tend not to look so much at hater reviews, as they tend to be people that generally don't know what their doing in the first place. If I listened to hater reviews I would have never grown a Greenhouse seed, and would have lost out on smoking some killer Church, Big Bang, Trainwreck, and White Rhino. The Cheese I grew from them was crap, but otherwise good beans to me. Im going to take from the over night growth, and I have made no changes other than the Bud Candy, that it works, or at least in my system at the moment. If I notice any negative effects, I will surely let you guys know. I can't say its 100% awesome at this point, but give me a few weeks, if the growth continues as such, I will have to say it is. I just know that my plants could have used something else the last grow. They looked good and all, but I know their was more they needed. So I was, and am still hoping the bud candy is that thing. I like to keep it simple, so a 3 part feed for flowering, that works great is perfect for me. The most negative thing I heard about it is that they changed to formula from the original. If I was using it in my feeding schedule I would have been pissed too. But Its new to mine so that change in formula never happened to me. I will used any brand product as long as it works, like you said ghb if it works for you it works for you. Use it.