You've checked to be sure there are no pests under the leaves? Roots look white and healthy? What did you start them in? Are they in rock wool cubes under the rocks? If the stem or roots immediately at the base of the stem are staying saturated wet all the time, that can cause damping off on the base of the stem. It just turns mushy on the stem and dies. I had that problem before on hydro grows, especially with clones/early veg in rockwool.