Sounds a bit early for flowering (depending on when you considered their first week of life) and just one light fixture? For florescence , you want some more light unless you want small plants and your training them or something.. But more light never hurts.. As far as your ppms and ph.. You seem to be getting your own thing down, so I assume you know the levels you need.. Ok, here's the deal with the fluctuations.. You gotta understand that tds means total dissolved solids and just think of that as salt for now.. When you mix your nutes (salts) with water, your mixing them to come together, but microscopically, they aren't all one molecule.. You just have a mixed up batch of different molecules combined with the water.. Let me get a little lamen's terms with the point I'm tryina get.. Do you remember in science lab back in middle school when your teacher made you mix some salt with some water and you let the water evaporate to separate the water from the salt? Well this is the same kind of thing happening to your dwc set up.. As water evaporates, your ppms are gonna go up.. Because the original water to nutes(salts) ratio is become different (losing water) so it'll seem like your getting more nutrients some how.. Crazy right? But there's more than one way to get higher nutrient level readings.. One, by adding nutrients to your water solution.. OR.. Losing water (which doesn't take nutes into the air with the evaporation) causing readings to seem higher. That's what's happening with the tds/ppm fluctuation.. As far as ph goes, not so sure.. You should get a gradual change by like.. .2-.5 from the beginning of the week to the end? Maybe.. Just depends on everything lol. It depends on the ph pen you've got (weather it's a cheap $5 one or a fancy accurate one) and make sure your using it properly and storing it properly as well.. Make sure you calibrate it correctly (every time before use) and keep it clean in between uses.. When you make a new solution, depending on your res container, you should make it before you dump the old one so that you have time to get everything right and not being rushed and worried about the roots drying up.. Like if your using a 5gal bucket, have 2 for each plant! So that the lid holding the plant can just be swapped onto the new one.. When you make your baby juice, make sure that you take your time and mix it well between adding different nutrients (just take it slow with one at a time) because it's not good to mix them un diluted. When you take a ph reading, take one after you mix it up, and before adjusting, mix it again and give it 5 mins.. You'll see that it "usually" isn't the same as 5 mins ago.. Cause the chems need time to react and do their thing and then they end up changing chemical properties and what not, leaving different ph readings.. I usually check my ph, wait 5 mins, check, and wait again before checking again.. Just to get an idea of which way it's going and then ill adjust.. Also, everyone says that there's a perfect ph level, but just try to get it somewhat close.. Don't be too anal about being spot on, or you'll end up putting too much of that ph up/down which can hurt the plants if you put too damn much.. There's allot more factors to everything I said, such as the dependence of what water your using, what nutrients your using, the loss of water through roots, (as well as nutrients) and temperatures and what not.. But this should shed a little light on things.. Just try not to adjust the ph every day! Let them change a little bit, but not like past so much.. It's always better to do a nute change instead of trying to adjust yours too much! Also, when the ppms get higher from loss of water, just add some ph adjusted water until you get the desired ppm level your looking for.. Hope I could help! Good luck to you and grow on