When your plant is 10 inches tall, test the waters with some 1/4-1/2 strength food. Your veg nutes aren't as important as the fruiting nutes. If your plant gets to 18 inches and fairly bushy, it's probably ok to go full strength. Each strain is different though and it really takes a sixth sense (aka experience) to know when and how much to feed. Generally, out of 3 waterings, you'd feed twice, repeat until it's time to flush.