PPM means Parts Per Million, or in other words, how much stuff is in the water.
Lets say you have 1 gallon of water. If you add 1 teaspoon of fertilizer to the water the PPM will go up. Every teaspoon you add should raise the PPM incrementally about the same amount every time.
If you add another 1 gallon to the mix, you will have 2 gallons of water for the same amount of fertilizer, so your PPM will go down accordingly. It's a concentration thing, so twice as much water is the same as half as much fertilizer.
Different fertilizers have different concentrations so you'll need to use a TDS meter to get accurate figures. 1 teaspoon of one fertilizer will NOT equal 1 teaspoon of another.
Also, keep in mind that whatever your water source, the water will have it's own amount of PPM in it already and the fertilizer you add only goes on top of that figure.
I've heard people like to use anywhere from 1100 to 1500 for their MJ plants. Each plant is different. To find out what your plants want, start light and slowly work your way up every feeding until you see a small amount of nute burn, then scale back a bit.