Room being at 72 shouldnt be a problem, check your rez though. 70 is idea. I do not think you need to use a cooler if your room temp is at 72. Where is our rez located in comparision to lights or other products that put out heat. I would use a product called Propogator for seedlings, or at least a vitam b product. Even seedlings need food just not much. I use propogator because of the huge root system it creates. Gives plants a huge head start on life. Roots are where they get their food from, right. The better the root system when you start the better off your plants will be. As for your PH problem, if it is not heat then is you or was your system clean when you started, also what type of meia are you in. Some rockwools will have high ph, that is part of the reason you soak them first and let them dry out partially.