Starting led setup, input appreciated!!

Ok, so i am planning on starting a new led set up. this will be my first time running them and i am looking for anyones input on what i should use and how to get the best yeild. i will have a 4.5' X 4.5' area. i was thinking about getting an aurora 600w light. anyone ever heard of this model or used them? the stats are as follows, any input is greatly appreciated. Power consumption: 600W
LED quantity: 288pcs *3w LED diode (3watt super-power LED)
Size: 44 x 28 x 6 cm
Input Voltage: 110/220v
LED view angle: 90°
Wavelength: Red (660nm) +Red(630nm)+ Blue (465-470nm)+Blue(430nm)+Orange(615nm)+Warm white
Full color spectrum for all phase of plants growth
Equal to 1000-1500w HPS/MH grow light
RoHS, CE certificate
Lifespan: 50,000hrs -80,000hrs
Comes equipped with 8- built-in cooling fans.
Noise-proofproof , vibration proof.
3 years warranty

I also had a few other questions for those that have had the chance to have at least a couple of runs using led like is the feeding regiment different at all? and is heat really no issue as well
 
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