plant in sandy, well drained soil, some loan in there. Seed should be ever so slightly covered. I misted them lightly couple times a day but I'm nuts. You just don't want to wash the seeds away. Expect germination in warm climate in a week.
if I am in containers I water from the bottom, if in the ground, not too much and early in the day. Most people fail in the first two weeks cause of stem rot.
after that give them a little balanced food and keep their feet dry.
I hit them once more with a bloom formula when the pod appears. You will see the biuds at the end of a bent over stalk. Soon enough it will become erect and you will see huge red or white flowers. A week or two after the petals fall you will see the crown flatten. Time to milk or harvest.you can milk it several times and you can also milk the stalks though it isn't near as potent.