Any PPM that is below 100 is considered soft.
http://generalhydroponics.com/site/index.php/resources/faqs/tds_ec_ppm/
Now I know some conversion will come with a different reading, because the scale that can be used for PPM to EC conversion depends on the chemical used. Typically its NaCl (Sodium chloride or salt as its commonly known).
For example this site is wrong IMHO:
https://4hydroponics.com/site/convert-ppm
Get a uS meter (thats EC*1000), then you get really, really accurate readings. I use a Hanna TDS Waterproof stick
http://hannainst.com/usa/prods2.cfm?id=003003&ProdCode=HI 98311 which does uS (EC*1000) and PPM.
Worth the money. Im a NFT hydro user so I can get my plants right up to the point where they cant take any more nutrient. As for coco, well, Im not sure you can ever be that accurate but a decent stick is worth the money, and keeping records of what you fed, when and your resulting yeild also helps for the next time when you can up it a bit until you hit that sweet spot.
Just while Im off topic, get your coco soil wet with RO water, just keep drip feeding it slowly until a bit of water comes out the bottom...measure that for pH and PPM/EC. Keep a record of that too. You can also adjust your nutrients to keep that rootball pH and PPM/EC within 'normal' limits.
Bit off topic but anyway!
-dopeweed