I imagine these guys something like this...
Dave wakes up, with a amazing idea, goes into work happy as can be...
"John, dude.. dude... best idea ever"
"What this time Dave?"
"Check it out, you know those LEDs we are trying to resell outta china, you know, the ones in back covered in dust nobody wants?"
"Yes Dave, that was one of your worst ideas of products to buy and its a wonder you still with the company, but go on Im listening.."
"...bro why you always gotta be a dick to me about that John everyone makes mistakes.. anyways asshole check it out, we give some to these guys I know an have them spam online grow forums like rollitup, their my boys, they wont let us down."
"Whatever you want Dave they arnt selling anyways an this may just work"
"Im tellin you this is gonna make these fly off the shelf so fuckin fast John, so fast man. These guys are gonna eat it up!"
"Sure Dave now get outta my office"
Few weeks go by.
Forum posts start.
Rollitup posters shit all over the light
Dave gets fired.
Daves dog runs away.