If they come bare rooted then it is better to plant them when it is still spring. Bare rooted or not if you plant them in July make sure they do not go thirsty. They should be good to fruit next year. Then after fruiting they will start making a lot of runners and you will have tons of plants then. I had buckets of berries this year. What I did not give away i froze. Good luck.So if I'm not planning on a harvest for this year, does it matter when I plant the strawberries? They suggest May in my area but can I do it in July if Im not worrieda bout fruit until 2013?