The idea behind these adjustable spectrums is really to dial in the best response from a given strain that you can grow out many times. There is a general response that plants have to a "base" spectrum, but there are also unique things about each plant that you might be able to tap into over time with adding or subtracting certain colors. Also, if you ever want to grow something other than marijuana under your lights, then you can adjust the spectrum accordingly, as well. Pretty cool idea, imo. A few companies that are exploring these adjustable spectrum lights are: ChilLED, Amare, California Lightworks....and a few others.
If you have a strain that tends to stretch a lot, then you can dial back some of the red. If you want to shorten the internode spacing, then you can dial up the blue...and so on.
But, like I said, you have to do many runs with a given strain in order to determine which spectrum that particular plant responds to the best. It's probably more practical to just go with a less-fancy, full-spectrum white COB fixture or a full-spectrum Quantum Board if you're going to be running a variety of strains each time.
But some of these new lights are just so damn cool and scientific and...well...FUN, I'd like to have them in my grow room just to be the coolest kid on the block with the coolest new toy!