I am not good with rockwool yet, but I think keeping the cubes "splotchy" wet is the best description I have read and that seems to work for me. I think I have a tendancy to keep the cubes too moist, which is as bad as being too dry.
To me, "Splotchy" is what the cubes are after you swing them in your hand to get the water out of them, like laundry just about finished in the spin cycle, damp but not wet. Splotchy has been the best for me thus far, but again, I am not good with rockwool yet. My new tactic is to grow my roots in a coffee-can bubbler until they are an inch or two, then transplant into sliced open rockwool cube with roots out of the bottom already.
I just slip the paper/plastic wrapper off the rockwool cube, slit one side, spread the cube a little, insert clone with root dangling, then close and wrap. You'll be saying "ShamWow!!!" everytime... (I just saw that commercial, -again...)
Are you keeping rockwool moist? is it in darkness or in the open light? what temperature? What is the Ph of the water you are using? are you using any plant food? All of those things are factors that need to be considered and I couldn't begin to guess until that information is given.
If the root seems brownish, then you might have it too wet.
If the root seems dry or withered or scraggly, then you might have it too dry.
search these threads for germinating, and you will find the information you will need to create an ideal environment for your sprouts.