I did contact them a few days ago (see my previous post in this thread). He made no mention of any discounts. As a consumer, I shouldn't have to be part of a "family" to receive a fair price from a manufacturer. That just reads to me that they are taking advantage of anyone who purchases directly from their website without inquiring about a discount. I've had conversations with Tasty as well, and their price is their best price...period. No need to be part of a family to receive their best price. And unlike Amare, Tasty uses 3590's. Your post states that Amare uses 3590's in their Pro 7 and 9, which I still can't find on their website, but does not state that they are using them in the SE-450. Yes, your post does help me. Helps ensure that I made a good decision to go with Tasty over Amare.