check the soil PH first to be sure it isn't lockout, if the PH is off it can't absorb the N and adding it won't help.
Losing color means your plant isn't producing chlorophyll correctly, so start with the part thats effected. Is the entire plant yellow, or just the top leaves?
if its just leaves, its probably light saturation and they need more dark time or the light moved away.
If its the whole plant I bet its neut lockout from the PH, and barring that it was probably over feeding causing the lockout. Was the soil PH tested before the transplant and did you flush the soil with clean water before the transplant?