Dudes you guys are laughable. So because Attitude's hype machine overcharges for sub's seeds it's somehow sub's fault. That's Attitude's model, not sub's. Hempdepot - 10 pack - $75. I feel SOOOO ripped off for getting 10 packs at a great price from a reputable breeder... and they were the cheapest of all the well known breeder seeds I got. Sensi, Serious, Mr. Nice seeds, etc these will all cost you way more than subcool seeds that don't come with any specials other than the standard site special... and the subcool seeds have been the best growers of all compared to my expensive seeds. If you don't want pricier seeds with special offers, go to a place like hempdepot that offers them at a regular low price with no frills (like I do). Your bitching is f'in ridiculous guys, seriously. You don't know what the price increase was due to -- maybe it was the increased cost of shipping seeds to the UK due to energy prices for all you know. Or the he just wasn't making as much profit off of subs compared to the other breeder you looked at so he raised it to increase his margin. You have ZERO clue as to what price increases are based on so it's silly to speculate unless you do. Just don't buy attitude I never have.