Yea every nutrient company hypes there shit up and gives it cool names.
Ive noticed a lot of new hydroponic nutrients being made in Australia.
The last one i tried before switching to super soil, Was called, CX ultimate for hydro. It claimed to be a one part solution yet they sell a whole line of nutes. I always recomend technaflora for hydroponic nutes. Before i switched to soil i used there BC grow,Boost,bloom. There cheap and they work just as good as any other hydro nutes and have a whole line of the extra additives and flower boosters that you don't really need. And i also really like there thrive alive B-1 green it has three different types of sea kelp. I still use the omri listed one as a foilar spray on my soil plants. And for when my clones are still establishing roots.