Genetics doesn't start purpling during flower. It's the lack of magnesium that causes that. I have a plant that is doing the same thing. I foliage feed it Epsom salt for a few days and all new growth did now purple. As I stopped, new growth purpled. I don't have pics of it but you can view my grow journal in my signature. Best to start giving it some magnesium. but I don't think you REALLY HAVE TO unless it's REALLY looking fucked up and purple.