I use
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THESE<<< in 3000k and get 'em a little bit cheaper than $17 a piece....
That page says 9.5w & 450 lumens. That's only 47 LPW. CFLs are in the 60s. Cree PAR38 (Home Depot) spot or flood is 84 LPW. The A19 lightbulb replacement is low 90s with the gummy rubber film removed removed from the translucent globe. SMD 5730 corncob lightbulbs are 105'ish (clear plastic globe).
Those last two are omni directional. I know if they were measured with a reflector installed lumens would be lower. (I.e., the BR30 is 72 LPW). But still, 47 LPW seems very low for a COB which is directional. Like a reflected CFL.
"Chip on board" and "lumens per watt." COBs appear to be the next generation. Higher LPW, lower labor costs to assemble because it's one chip with dozens of diodes on it. Not individual diodes mounted on a large white backboard. (Downside to me is that it's more light from a smaller point. I lean towards less light from more sources. They're probably great for large grow operations. For a handful of plants like I do, I like having the lights closer, spread around the plant, more coverage and diffusion.).