lol google it, it is the the actual job title for people that work the internet for companies or lobby groups, it is sort of what Russia did to the USA election.
I am a SEO specialist, I used to work for a massive telecom company, I used to work for like 10 different companies at once, you create like 20 fake profiles online, establish them, then use them to push agendas, mainly selling stuff, but it can also but used in politics and propaganda.
Trump and Obama both used SEO tactics to win the election.
"Search Engine Optimization"
Search engine optimization (
SEO) is the process of affecting the visibility of a
website or a
web page in a
web search engine's unpaid results—often referred to as "natural", "
organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list,
the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.[1] SEO may target different kinds of search, including
image search,
local search,
video search,
academic search,
[2] news search and
industry-specific vertical search engines.
As an
Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or
keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content,
HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the
indexing activities of search engines. Promoting a site to increase the number of
backlinks, or inbound links, is another SEO tactic. As of May 2015,
mobile search has finally surpassed desktop search.
[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies
[4]
White hat versus black hat techniques
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them [URL='https://en.wikipedia.org/wiki/Spamdexing']spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either
white hat SEO, or
black hat SEO.
[46] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
[47]
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines
[17][18][48] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,
[49] although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or
involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible
div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as
cloaking.
Another category sometimes used is
grey hat SEO. This is in between black hat and white hat approaches where the methods employed avoid the site being penalised however do not act in producing the best content for users, rather entirely focused on improving search engine rankings.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both
BMW Germany and
Ricoh Germany for use of deceptive practices.
[50] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.
[51][/URL]