You're not as smart as you think you you are

You're not so Smart.
anyone else interests been peaked by this book? I was reading an article that talked about it, so I looked it up and found some interesting 'trailors' for the book. Check this out.
[video=youtube;y_3CsKoXwfA]http://www.youtube.com/watch?v=y_3CsKoXwfA&feature=player_embedded[/video]
[video=youtube;DJ2T4-rUUcs]http://www.youtube.com/watch?v=DJ2T4-rUUcs&feature=player_embedded[/video]

Seriously!!! Who is falling for the banana in the tailpipe!?!?!?!? My mom thinks God is using Tebow to show the world he is real because he loves John 3:16 and threw for 316 yards and averaged 31.6 yds per completion against the Steelers. Always knew she wasn't the sharpest tool in the shed, but I can't tell her. Perhaps I will anonymously send her this book!!

The Benjamin Franklin Effect October 5, 2011 tags: benjamin franklin, David Landy, Dorothy Martin, J. Merrill Carlsmith, Jim Jecker, John Caciappo, John Compere, John Schopler, Joseph R. Priester and Gary Bernston, Judson Mills, junto, Leon Festinger The Misconception: You do nice things for the people you like and bad things to the people you hate. The Truth: You grow to like people for whom you do nice things and hate people you harm. Benjamin Franklin knew how to deal with haters. Born in 1706 as the eighth of 17 children to a Massachusetts soap and candlestick maker, the chances Benjamin would go on to become a gentleman, scholar, scientist, statesman, musician, author, publisher and all-around general bad-ass were astronomically low, yet he did just that and more because he was a master of the game of personal politics. Like many people full of drive and intelligence born into a low station, Franklin developed strong people skills and social powers. All else denied, the analytical mind will pick apart behavior, and Franklin became adroit at human relations. From an early age, he was a talker and a schemer – a man capable of guile, cunning and persuasive charm. He stockpiled a cache of cajolative secret weapons, one of which was the Benjamin Franklin Effect, a tool as useful today as it was in the 1730s and still just as counterintuitive. To understand it, let’s first rewind back to 1706. Read more…

MAn I've just spent about two hours at that webstie reading all the little article and man.... I gotta get this book. I've always know that ignorance is bliss, and that we give up individuality for security and comfort but only recently have I been interested to find out to what extent. Turns out it's massive.
I won't plug the book anymore. I don't represent them in anyway and I don't get anything for writing this. It's just really interesting to me.

I'm in. Thanks for sharing your find!