EVERY grow room should have reflective walls. Otherwise you are simply throwing light away that you could have kept at a very small investment.
@Stephenj37826, Spectrum really plays a role in yield and product quality though. Simply counting photons is not enough. Red and Blue leds have been shown to perform slightly better in growing tomatoes than daylight or "PAR" led spectrums. Adding FR leds also help increase photosynthesis and resulted in higher dry matter percentages and higher BRIX numbers (better taste). Results might be different for cannabis, but I doubt it.
The HPS spectrum isn't optimal either though since it's too low in blue (less than 5%). So leds (with a better spectrum) actually perform better per mol of light when compared to HPS.
I switched from Gavita's to COBs trying to match light output, but I ended up with 20% more light. Mostly based on how the distribution of the COBs fit in the grow area and my desire not to spend too much on the leds and therefore a minimum of 1.4A current. So I got 20% more light and ended up with a yield that was 30% higher per mol of light.
I'm assuming that spectrum helped the leds perform better, but also the better light distribution. The light from the COBs is also much more diffuse (many points of light spread out) resulting in a better light penetration. Tests in greenhouses have shown that diffuse light can increase yields by a few percent as well. Around 4% IIRC, but that was compared to sunlight which is extremely direct. I also had better control of the temperature lower in the grow area with the leds.