Vipar sell on eBay and do free delivery, in fact they are cheaper than they are in America. They do a three year warranty and they answer all questions instantly. I was going to get the PAR700 anyway then they put one up as an auction, I ended up getting it for $325 because I bid $380 at the last second because that was the price and I was going to get it anyway, but there were only two bidders moving up by $5 a time. It was at 320 when I made my final bid of 380. Ebay is good like that. The Hippie House in Australia had it for 600. The White PAR Series 700 put out a lot more light than their older model 900W Vseries. Don't be put off by their relatively cheap prices.
I currently have it 13" from the tops and it's only 30º and the ambient temp in the house is 28º