Biden and his White House have not been doing a good job selling it. Im wondering if there would be value in putting a team under Jen Psaki, young tech-savvy players who can effectively boost the brand.
The previous use of Twitter was* a strategic misdeed by simply sidestepping the WH press corps. Now the people expect results at drive-thru speeds. All senior Democrats should avoid having a march stolen on them.
This will be hard. The task is not to “energize the base” but to use or portray the President’s cozy leisure as a plus. No more snap decisions to, oh, nuke a storm.