typically all milk around here (midwest) runs about $1.50 - 1.90 gal (on perpetual "sale") (Kroger, Walmart. Kmart, Meijer). Walmart has really stepped up it's game to capture more of the market they were losing to traditional food supermarkets (especially Aldi and Kroger in this area). Milk, egg, bread pricing are still powerful optics to consumers in their decision making process on where to shop. WM had yet another quarter of same store sales growth so their tactics must be working They recently met with their major food vendors to "convince' them to further reduce their wholesale pricing by 15% which is huge in this industry. Sad that I know all this shit, isn't it?