I think you'll find "better in every way" are the wrong words.....
As to your question it changes GMO TO GMO.
Sure not a problem.... however I have some concerns myself, I want to know if my food at any point was processed by a person of Jewish descent, if my food passed close to an Indian burial ground, if the factory was ever claim to be haunted, I also observe Luna cycles so I demand everything in the supermarket very clearly shows the time in Luna cycle it was processed
I mean it should be ok to have supermarkets transparent shouldn't it?