This is what I found.
. $695 per individual, which is the “applicable dollar amount,” for all individuals where there was a failure to meet coverage requirements but maxing out at $95 for 2014 and $325 for 2015. For anyone not yet age 18, 50% of the normal amount or
b. 300% of the “applicable dollar amount” for the calendar year; or
2. An amount equal to the following percentage of the excess of household income over the amount of gross income triggering the requirement to file a return under IRC code section 6012(a)(1): 1% in 2014, 2% in 2015; and 2.5% after 2015.
It looks like 95.00 the first year and up to 325.00 for the second year and the 695.00 for the third year..And I predict that they will still not sign up because they just don't have the money...