Thats with a reflector, but its a cheap one, if your just starting out like me, and dont have a lot of money to dump into it, i think its decent. Im not too sure about the watt equivalent, but the 250w Apollo CFL gives off about 11,000 lumens, if im not mistaken. To me its better to just buy a REAL CFL thats made for growing, instead of rigging a light system together, with household CFL's. You might find that thats what you wanna do though, i just like these better. The best thing for you to do is search YouTube and the net for reviews and stuff, see what people say about them, and decide off that. But like i said before IF you have the money to go MH/HPS thats a given, get that. But a good HPS bulb can easily cost $50+ also.